© 2019 by Allie Illuminates. All rights reserved. 

branding identity & marketing strategy

Sometimes, running your own business can feel like building a plane while flying it. You wouldn't trade getting to do what you love for anything, but it can be overwhelming to stay on top of the myriad of details and tasks required. 

 

You know marketing is essential to a thriving business, but if self-promotion makes you cringe, or if you simply don't have enough hours in the day to run your business and market it, having an outside perspective can make all the difference. 

It's a delight to help you craft a cohesive brand, and think through effective and sustainable strategies to help you multiply your impact, freeing you to do more of the things you love. 

a holistic brand identity & marketing strategy includes:

  • A BRAND STORY that resonates with your ideal audience

  • Descriptions of your brand's MISSION, VISION, & CORE VALUES

  • a cohesive STYLE GUIDE identifying what your brand looks (visual aesthetics) and sounds like (tone and voice) 

  • KEY MESSAGES that highlight the essential themes your content will focus on

  • BIOS for you and your team, tailored to the platforms and places you need to share your story

  • Research on BEST MARKETING PRACTICES tailored to your industry

  • Fully developed IDEAL AUDIENCE PROFILES to help you focus your marketing on what will resonate with the people you're trying to reach

  • Optimized CUSTOMER EXPERIENCE MAP with recommendations to create moments of connection and satisfaction throughout the customer journey

  • Holistic MARKETING STRATEGY RECOMMENDATIONS including in person, online, social media, and print marketing strategies

Curious about your marketing strategy might look like? I offer free marketing recommendations, with some quick-wins and "low hanging fruit" ideas to immediately start improving your marketing strategy! Just fill out this quick survey, and within 3-5 buisness days, you'll get five marketing recommendations, tailored to your business!