© 2020 by Allie Illuminates. All rights reserved. 

March 26, 2020

A month ago, the premise of a global pandemic requiring all of us to stay at home indefinitely would have sounded like a far-fetched plotline for a political drama.

And yet this our current reality. We are all trying to make the best of the situation, but in certain moments our ability to cope seems nearly drowned out by the stomach-dropping realization that we don’t know when this will end.

For business owners, the mandate to “shelter in place” feels particularly heavy. This is directly affecting your livelihood. Whether you’re trying to adjust to working remotely while watching your clients push pause on the projects you had lined up or trying to figure out how to lay off your employees and...

March 12, 2020

On any given day, I get to work directly with a variety of business owners and leaders. I maybe sitting down to coffee with a yoga teacher to go over her individualized plan for getting more private yoga students. Later that morning, I might have a conference call with some Realtors to go over their listing presentation ideas. By the end of the day, I need to send off an email with the latest draft of content for a therapist’s website.

I believe marketing is everything you do to draw people to your business. In other words, the way I start a conversation, the timeliness of my emails, the quality of my services are all opportunities to draw people in. And as a client-based business, the way I...

February 20, 2020

Can you remember the worst boss you ever had? What was it that made them hard to work for? Maybe she was unnecessarily rude as they gave you feedback and subtly belittling in every interaction. Or perhaps he was moody, and you never knew which version of him you’d get. Or maybe he was two-faced, telling you what you wanted to hear, but not following through on what he’d said.

Here’s my theory—behind any “bad boss” is a lack of self-awareness. They’re completely blind to the ways their personalities and quirks affect the way they run their business. They assume they can separate out the growth of their business and organization from their own personal growth. And while they might try to check...

February 6, 2020

I’ve never met a personality test I didn’t like. I love clicking even on the quirkiest of personality tests that show up on my Facebook feed. I am forever learning about my personality type—my bookshelf has a whole row just for the Enneagram. And I love talking about personality types. All you need to do is mention the Enneagram or the Myers Briggs from across the room, and I will beeline over to you.

Personality tests feel so cathartic. In the process of taking each new test, I feel illuminated, angles of my personality revealed in a new and helpful way. The way I move in the world makes a little more sense. It gives me new language to articulate my perspective to others, and it’s relieving...

January 23, 2020

On the blank slate of a new year, we often follow the ritual of setting resolutions and making goals about how things are going to be different. We feel permission to dream big, to start fresh with habits, actions, and ambitions to improve our lives.

And yet, statistics reveal that over three-fourths of us fail to stick to those resolutions past February. Which means as I’m writing this, in mid-January, I’m already slipping on my goals I had written down in my journal as I envisioned for 2020 Allie.

As an idealist, it’s second nature to create plans and visions for how my life could look. I’m great at making strategies for how to set myself up for success. I love the giddy anticipation for wha...

January 9, 2020

Last year, my New Year’s Resolution was to be more financially savvy. Actually, I went on a year-long quest to lean into things I tend to avoid. Hard, intimidating things like money, conflict, cooking in the kitchen. You know—adulting.

As my marketing business was starting to grow, I knew I needed to understand how to track and grow my revenue, how to navigate through a P&L spreadsheet, and how to better track my expenses throughout the month.

But ever since I was young, money felt like a scary thing. Crossing my fingers and hoping I had enough was my preferred way to handle things.

“I just don’t like thinking about money.”

“I’m not a finances kind-of person.”

“I’m no good at that stuff.”

That’s w...

December 30, 2019

There’s something special about the rituals surrounding a new beginning. 

Greeting a new morning with meditation, journaling, and a fresh cup of coffee. 

Going to Target to shop for new school supplies—the freshly sharpened pencils and brand new notebooks feeling full of possibility. 

Picking out the perfect playlist to listen to at the beginning of a road trip.

The habit to pause in the midst of transition helps me usher in a new start, inspiring me as I adventure into new territories.  

One of my favorite rituals for transition happens in the liminal space between Christmas and New Years. The last week of the year can be filled with extended family gatherings and leftover Christmas cookies...

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